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๐ (866) 962-6247Loletta brings more than 25 years of expertise as a trademark, copyright, patent, and entertainment lawyer. She has held the role of Chief IP Counsel at a dynamic consumer products company and served as an IP Partner at a well-known Chicago law firm. As a former IP law professor, Loletta has written extensively on IP issues, including authoring the groundbreaking trademark law casebook, USPTO Trademark Law and Practice. Committed to the importance of safeguarding clients' intellectual property, Loletta pioneered the approach of strategic IP protection, creation, and use.